Mobile marketers have utilized text message marketing in creative ways stretching simple binary
text messages of 160 characters or less into engaging programs for consumers. Many of us are familiar with US President’s success utilizing mobile text message marketing
when he was blasting out campaign updates to nearly 3 million subscribers. However, brands have
seen great results as well engaging consumers with their products and services. Coca Cola
boasts over a million subscribers that use text message marketing to engage with the My Coke
rewards program. Coca Cola is not alone as Ashley Furniture, Jiffy Lube, Papa Johns, Subway,
Best Buy, Village Inn, Arby’s and many other brands are successfully implementing text message
marketing campaigns.
The Part-Time Work Ltd. launching this advertising system in Pakistan very soon. For updates
visit www.theparttimework.com from time to time.
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